Waterfall Glen Soap Company
22% conversion increase after a Shopify ecommerce redesign
- Client
- Waterfall Glen Soap Company
- Industry
- Cosmetics
- Year
- 2023
- Discipline
- E-commerce
Results
Overview
Founded in 2013, Waterfall Glen Soap Company has been a trailblazer in vegan bar soap and skincare, creating products that prioritize health, sustainability, and ethics. As long-standing members of the Handcrafted Soap & Cosmetics Guild and proudly Leaping Bunny certified since 2015, they uphold a steadfast commitment to cruelty-free practices and eco-conscious living. Using certified organic herbs, botanicals, and sustainable oils, they handcraft products designed to nourish the skin while protecting the planet.
Approach
Our approach for Waterfall Glen Soap Company focused on showcasing their commitment to sustainability and vegan values through a clean and modern design. By incorporating a smooth, minimalistic aesthetic, the website highlights their eco-conscious products and emphasizes their dedication to quality. The user experience is designed to inspire trust and engagement, reflecting their expertise in handcrafted skincare and sustainable innovation.
Outcome
First-year revenue rose 22% and monthly user traffic grew 17% after the Shopify redesign.
Art Direction
The branding for Waterfall Glen Soap Company centers on simplicity and sophistication, using a clean white palette accented by subtle earthy tones to mirror the purity of their vegan products. Poppins was selected for bold, approachable headings, paired with Inter for clear, professional body text, creating a seamless reading experience. This modern and minimalistic style elevates the brand’s eco-conscious ethos, aligning with their values of sustainability and ethical craftsmanship while leaving a lasting impression on customers who prioritize quality and care.
Direction
Palette
Typography
Inside the build
Two subscription clubs
Soap Club and Body Butter Club ship on a schedule, with a scent-family choice and pause, skip or cancel at any time.
Events and wholesale
A custom events page lists upcoming markets, and a wholesale page routes buyers to Mable.
Content that compounds
A blog of more than a hundred posts and a store locator support search and retail.
Delivered
Selected screens
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