Prospectors Crystals, Rocks & Gift Shop
Website creation for a long established rock and crystal business with high demand
- Client
- Prospectors Crystals, Rocks & Gift Shop
- Industry
- Retail
- Year
- 2024
- Discipline
- E-commerce
Results
Overview
Specializing in unique and rare crystals, minerals, fossils, and handcrafted jewelry, we offer a curated selection of quality items for collectors, enthusiasts, and gift seekers alike. Each piece is meticulously chosen or crafted with pride to ensure it meets the highest standards of excellence. From dazzling gemstones to distinctive fossils, we celebrate the natural beauty and allure of Earth's treasures, providing an unparalleled shopping experience.
Approach
The branding embodies sophistication and minimalism, with a beige, black, and white color scheme that accentuates the elegance of natural treasures. Garamond's timeless typography lends a sense of refinement to headings, while Raleway’s clean lines offer a modern and approachable touch to body text. This carefully curated design mirrors the shop's commitment to quality and artistry, creating a cohesive identity that resonates with customers seeking distinctive and meaningful pieces.
Outcome
Revenue grew 78% in the first six months after launch, and monthly user traffic rose 85%.
Art Direction
Refined branding that celebrates nature's beauty
Direction
Palette
Typography
Inside the build
381 one-of-a-kind specimens
Every product is a single piece, so the catalog is built for browsing rather than variants.
Two ways to find a stone
A mega menu by mineral type, and collections by intent: protection, grounding, love, clarity.
The shop behind the site
Store hours, address and a map for the High Ridge storefront, plus a newsletter.
Delivered
Selected screens
My website was just designed and built by ThreeDark. I highly recommend this company for any one who is looking for a trained professional in their field. It's nice to see someone who takes pride and puts his heart into his work.