Rollicking Buckaroo Pepper Jam and Seasoning Blends
372% sale increase after a Shopify website redesign
- Client
- Rollicking Buckaroo Pepper Jam and Seasoning Blends
- Industry
- Food
- Year
- 2024
- Discipline
- E-commerce
Results
Overview
Rollicking Buckaroo™ began as a passion project and has grown into a celebrated culinary brand. Founded in 2017, it’s rooted in the craftsmanship and creativity of its founders, bringing bold, adventurous flavors to life. Known for their award-winning, gluten-free, and vegan gourmet pepper jam, along with meticulously curated seasoning blends, the brand focuses on delivering natural, high-quality ingredients with a playful twist. Whether it’s the signature Nosh Box or the all-inclusive Picnic in a Bag, the company continues to redefine gourmet indulgence with a touch of fun and sophistication.
Approach
Our approach emphasized showcasing the brand’s adventurous and playful spirit while highlighting its dedication to quality and creativity. By combining a minimalistic, user-friendly design with a whimsical aesthetic, the website invites customers to explore the versatile uses of the products while connecting with the brand’s personality. The seamless design ensures the essence of Rollicking Buckaroo™ shines through, from bold pepper jams to innovative seasoning blends.
Outcome
In the first eight months after launch, revenue grew 372%, monthly user traffic rose 920%, and average order value increased 173%.
Art Direction
The branding captures the adventurous essence of Rollicking Buckaroo™ with a clean, minimalistic design. A playful, yet professional aesthetic is achieved through the use of Inter font for both headings and body text, creating a cohesive and approachable visual identity. The design balances the whimsy of a dancing cowboy with the sophistication of a gourmet brand, ensuring the products resonate with customers seeking bold flavors and an unforgettable culinary experience.
Direction
Palette
Typography
Inside the build
Quarterly seasoning club
A Subify subscription ships three rotating blends every quarter, on 3, 6 and 12-month plans.
Two blogs, 227 posts
Recipes and news, each paginated, keep the store ranking for the ways people actually use pepper jam.
Three B2B paths
Foodservice and wholesale pages with their own contact forms, plus a find-a-retailer map.
Delivered
Selected screens
I cannot put into words how easy ThreeDark and specifically Daniel has made the process of creating and publishing our new website. From the knowledgeable, detailed explanations given to every question posed, responsiveness and customer service is beyond reproach.