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Case Study · Marketing Site

Restoring Minds Center for Behavioral Health

242% inquiry increase in monthly traffic from customers

Client
Restoring Minds Center for Behavioral Health
Industry
Healthcare
Year
2024
Discipline
Marketing Site
Deliverable · Restoring Minds Center for Behavioral Health
Restoring Minds Center for Behavioral Health, Healthcare deliverable

Results

96%Traffic increase the first 2 months
97%Increase in monthly user traffic
47%Increase in website inquiries

Overview

Restoring Minds is dedicated to supporting individuals on their journey to mental well-being. By offering a safe and nurturing environment, their expertly trained therapists empower clients to address challenges, reflect on personal goals, and create meaningful change. Whether it’s improving relationships, building self-confidence, or finding balance in life, their holistic approach fosters growth and resilience. With a focus on personalized care, the center is a sanctuary for healing and transformation, where each client’s unique journey is honored.

Approach

Our approach focused on creating a user-centric design that embodies the center's mission of fostering mental well-being. We began by understanding the unique needs of their clients, ensuring the website structure and content were easy to navigate and welcoming. By prioritizing accessibility, we crafted a layout that guides visitors seamlessly to essential information about services and therapists. Every design choice was made to support the goal of creating a calm, inviting space that encourages users to take the first step toward their mental health journey. The design’s functionality and flow reflect the center’s dedication to providing personalized care and support.

Outcome

Traffic rose 96% in the first two months, monthly user traffic is up 97%, and website inquiries increased 47%.

Art Direction

The branding embodies simplicity and relaxation, with a beige and white palette that promotes a sense of ease and tranquility. The pairing of Spectral for refined, professional headings with Montserrat for clean, approachable body text delivers an ideal balance of trustworthiness and modernity. This thoughtful design mirrors the center’s mission to provide a welcoming, judgment-free space for growth and healing, creating an experience that feels as restorative as the care they provide.

Direction

CalmSimpleWelcomingTrustworthy

Palette

Typography

HeadlinesSerif
Spectral
Aa Bb Cc Gg Qq Rr · 0 1 2 3 4 5 6 7 8 9
Body & UIGeometric Sans
Montserrat
Aa Bb Cc Gg Qq Rr · 0 1 2 3 4 5 6 7 8 9

Inside the build

Nineteen clinicians, one directory

Headshots and credentials on a team grid, with an individual profile page ready for each therapist.

Ten modality pages

From EMDR and DBT to medication management, each with a booking call to action.

Intake through Valant

Appointment requests hand off to the practice's EHR, so scheduling stays in one system.

Delivered

WordPress redesign on Divi
Therapist directory and profile pages
Ten service pages
Valant intake integration
FAQ with pricing and insurers
Testimonials and careers pages
Rank Math structured data
GA4 and Google Ads tagging

Selected screens

Our therapists page
Our therapists page
Psychotherapy and counseling service page
Psychotherapy and counseling service page
Testimonials page
Testimonials page

I couldn't be more pleased with the digital marketing services and website maintenance provided by Three Dark! From the outset, they demonstrated a deep understanding of my business needs and created a tailored strategy that has significantly boosted my online presence.

Catherine LenzFounder & CEO, Restoring Minds Center for Behavioral Health

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