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Case Study · Marketing Site

Psychiatric and Recovery Center of Alaska

Appointment-focused website for a telehealth psychiatry practice serving Alaska

Client
Psychiatric and Recovery Center of Alaska
Industry
Healthcare
Year
2026
Discipline
Marketing Site
Deliverable · Psychiatric and Recovery Center of Alaska
Psychiatric and Recovery Center of Alaska, Healthcare deliverable

Overview

The Psychiatric and Recovery Center of Alaska (PARCA) is a telehealth-only psychiatric practice serving patients across Alaska. Led by Aleksandra Swan, PMHNP-C, NP-C, it provides psychiatric evaluations, brief supportive check-ins and medication management for conditions from depression, anxiety and ADHD to PTSD, bipolar disorder, OCD and addiction, with a holistic, nonjudgmental and patient-centred approach.

Approach

A four-page site that gets a prospective patient from a condition to an appointment in as few steps as possible. Every schedule button opens the practice's Zocdoc page, the appointment-request form and hours cover everyone else, and the conditions grid, provider bio and patient testimonials answer the questions that come before booking. A LegitScript seal, a published privacy policy and structured data supply the credibility a telehealth provider needs.

Art Direction

Urbanist throughout and a single periwinkle accent on a white field, with deep teal kept for the footer and one grounding section.

Direction

CalmClearClinicalApproachable

Palette

Typography

Headlines & BodyGeometric Sans
Urbanist
Aa Bb Cc Gg Qq Rr · 0 1 2 3 4 5 6 7 8 9

Inside the build

Straight to Zocdoc

Every schedule button opens the practice's Zocdoc page, so booking never waits on a callback.

Conditions, then care

A conditions-treated grid links to a services page listing evaluations, check-ins and medication management.

Trust signals in place

Fifteen patient testimonials, a LegitScript certification seal and a published privacy policy.

Delivered

Four-page Divi build with theme-builder header and footer
Zocdoc scheduling integration
Appointment request form with hours
Conditions and services content
Structured data via Rank Math
Google Tag Manager and Ads conversion tagging

Selected screens

Conditions-treated grid on the homepage
Conditions-treated grid on the homepage
About page with the provider's bio
About page with the provider's bio

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