PCLS Group
Lead-generation website for a dealership business development center
- Client
- PCLS Group
- Industry
- Automotive
- Year
- 2026
- Discipline
- Marketing Site
Overview
Premier Consulting and Lead Services Group (PCLS Group) is a St. Louis business development center that works exclusively with automotive dealerships. Its agents handle inbound and outbound phone, text and email inside a dealership's existing CRM: responding to internet leads, reviving inactive customers, setting qualified appointments and supporting special-finance deals, as a full or partial BDC.
Approach
A lead-generation site with one job: get a general manager to pick up the phone. The header carries a click-to-call number, every page ends in a contact prompt, and the services page is organised the way a dealer thinks about the work: lead management, customer engagement and performance reporting. Testimonials from HW Kia's general manager and service manager do the persuading, and a Dealership Growth Insights blog gives the team a place to publish.
Art Direction
One dealership blue on white, Nunito Sans at two weights, and custom line illustrations in place of stock photography.
Direction
Palette
Typography
Inside the build
Built to be called
Click-to-call in the header and a contact prompt at the end of every page, with a Forminator form for the rest.
Services the way dealers buy them
Lead management, customer engagement and performance reporting, each with the specific tasks underneath.
Proof from the floor
Testimonials from HW Kia's general manager and service manager repeat across home, services and about.
Delivered
Selected screens
