MLK Construction
173% conversion increase for a large roofing contractor
- Client
- MLK Construction
- Industry
- Construction
- Year
- 2024
- Discipline
- Marketing Site
Results
Overview
MLK Construction has been a trusted name in roofing since 2010, proudly serving residential, commercial, and industrial clients in St. Louis, Missouri, and surrounding areas. With over 20 years of accumulated experience, the company is committed to providing top-notch roofing solutions paired with transparent pricing and unmatched customer satisfaction. Known for their reliability and professional workmanship, MLK Construction takes pride in ensuring every roof they build is both durable and designed to last.
Approach
The branding for MLK Construction reflects their commitment to quality and professionalism. With a clean and modern orange-gold, black, and white color scheme, the design conveys trust, strength, and dependability. The use of Inter font throughout creates a polished and professional aesthetic, while the minimalistic approach emphasizes clarity and focus. This branding aligns perfectly with their mission to provide reliable roofing solutions and leave a lasting impression on their customers.
Outcome
Traffic rose 107% in the first six months, monthly user traffic is up 113%, and website inquiries increased 63%.
Art Direction
Elevating trust with modern and professional branding
Direction
Palette
Typography
Inside the build
Estimates in detail
A 33-field estimate form captures the roof, the property and the contact preference in one pass.
Pay and finance online
Invoice payment through Stripe, and a financing page with four EnerBank prequalification offers.
Two markets, one site
Location pages for St. Louis and Rolla, plus residential and commercial service pages.
Delivered
Selected screens
I cannot put into words how easy ThreeDark has made the process of creating and publishing our new website. From the knowledgeable, detailed explanations given to every question posed, responsiveness and customer service is beyond reproach.