Winston & Faith Baking Co.
User-friendly website built for growth and dogs
- Client
- Winston & Faith Baking Co.
- Industry
- Pet care
- Year
- 2024
- Discipline
- E-commerce
Overview
Born out of a passion for dogs and baking, this company combines fresh, wholesome ingredients with a love for canine companions. Inspired by Winston, a gentle St. Bernard with specific dietary needs, and Faith, a food-loving counterpart, the treats are carefully crafted to meet the unique nutritional requirements of all dogs. From nutrient-rich rewards to delicious flavors, every treat is baked with care, creating joyful moments for pets and their owners. The brand embodies a commitment to quality, innovation, and the well-being of furry friends everywhere.
Approach
The design focused on capturing the fun, warmhearted nature of the brand while emphasizing its dedication to canine health and nutrition. The playful '70s-inspired color palette of green, red, yellow, and blue, paired with the bold and friendly Luckiest Guy font for headings and clean Open Sans for body text, creates an approachable yet professional aesthetic. This design approach ensures a visual identity that resonates with dog owners who value both quality and joy in their pet care.
Art Direction
The branding reflects the joy and nostalgia of homemade baking with a 1970s-inspired color scheme, combining vibrant greens, reds, yellows, and blues to evoke warmth and playfulness. Bold Luckiest Guy headings add personality, while Open Sans body text ensures readability and a polished feel. The design embodies the perfect balance of fun and professionalism, creating a visual story that celebrates the love for dogs and the art of crafting healthy, delicious treats. This unique branding invites pet owners to share in the adventure of providing their furry friends with something truly special.
Direction
Palette
Typography
Inside the build
Treats and grooming
Two product lines exposed through tag-filtered navigation, plus a seasonal Santa's Big Bites collection.
Market calendar
A custom events section lists twenty upcoming St. Louis market dates by month.
Reviews up front
Judge.me ratings on the homepage and on every product.
Delivered
Selected screens
I expected the process of redesigning my website to be overwhelming and intimidating. ThreeDark made the process so easy. They walked me through each step and was so patient with every question I had. Their design input was thoughtful to my business and really helpful.