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ThreeDark
Case Study · Marketing Site

Travel Wishes By April

Growth focused website for a travel planner wanting to expand their reach

Client
Travel Wishes By April
Industry
Travel
Year
2024
Discipline
Marketing Site
Deliverable · Travel Wishes By April
Travel Wishes By April, Travel deliverable

Overview

With a decade of experience in crafting custom getaways, we specialize in creating journeys that cater to your unique preferences and passions. Whether it’s the enchantment of Walt Disney World®, the thrills of Universal Studios, or the luxury of a bespoke cruise, our expert planning ensures a stress-free and memorable experience. From one-on-one communication to personalized itineraries, every detail is thoughtfully designed to deliver a vacation tailored just for you.

Approach

Our approach centers on providing a professional and personalized experience for every traveler. We focused on building a user-friendly website with intuitive navigation to showcase destinations, services, and vacation packages. The goal was to reflect the company's commitment to exceptional service while offering clients an easy way to plan their dream vacations with confidence and ease.

Art Direction

The branding captures the essence of luxury and personalized care with a rose gold and white color palette, symbolizing sophistication and elegance. Using Vollkorn for graceful, refined headings and Lato for clean, approachable body text, the design conveys trust and professionalism. This minimalistic and polished aesthetic ensures clients feel confident entrusting their travel dreams to a company dedicated to making every journey extraordinary.

Direction

ElegantLuxuriousPersonalPolished

Palette

Typography

HeadlinesSerif
Vollkorn
Aa Bb Cc Gg Qq Rr · 0 1 2 3 4 5 6 7 8 9
Body & UIHumanist Sans
Lato
Aa Bb Cc Gg Qq Rr · 0 1 2 3 4 5 6 7 8 9

Inside the build

One adaptive inquiry form

Fields change with the trip type, from cruise line and ports of call to park tickets and budget.

Destinations on the homepage

Disney, cruise lines, Universal, all-inclusives and international, each deep-linking into the form.

How the service works

A three-step process and a clear fee policy on the services page.

Delivered

WordPress build on Divi
Vacation inquiry form with conditional logic
Services page with process and fees
Destination sections
Newsletter signup
Credentials block
Brand identity and SEO foundation

Selected screens

Website design elements
Website design elements
Website on a laptop and phone
Website on a laptop and phone
Page and component details
Page and component details

I loved how ThreeDark was able to put together an amazing website for my unique type of business.

April TapenFounder & Owner, Travel Wishes By April

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