AB Beauty

A growing aesthetician business 

Case Study


AB Beauty is a newly created business focused on skincare and customer wellness through facials, skincare, makeup, hair treatments, and more. Through collaboration with their licensed aestheticians, their goal is primarily to help their customers.

An aesthetician is someone who treats skin care, aging, does makeup, treats skin damage, and more. 

What We Did

We here at ThreeDark started off this project with some meetings, including AB Beauty, to find more information in regard to their demographics, style, vision, and future goals. As AB Beauty is a newly created business, it first off needed a logo. Through the efforts of our team, we were able to create a modern, minimalistic logo that our client loved!

By starting the process with initial meetings and then moving towards strategy planning of color theory, demographic analysis, competitor research, and more. We were able to bring life into the logo of AB Beauty.

Market Research

Design Strategy

Color Psychology/Theory

Logo Creation

“Daniel is awesome and super talented! He brought my vision for my logo to life and was so easy to work with! He was professional, listened to all of my requests, and made sure I was satisfied with the final result. I will definitely be collaborating with him again!”

Amra B., CEO


Our Process

From start to end, we take a very extensive approach when designing our projects. We always initiate a discovery call to further understand our client and their business. The first step we take is to understand further the business and what its goals are.

From there, we move forward with content strategy and competitor research to perfect the final design. We always go above and beyond for our clients. Through multiple variations and trial and error, we are able to perfect the logo and the branding of the business.


AB Beauty logo with leaves
AB Beauty logo with leaves
AB Beauty logo with leaves
AB Beauty logo with leaves

Final Logo

AB Beauty Logo GIF



Our thinking was that the best colors to be associated with the brand’s new logo would be a play on beige and brown to provide a minimalistic and modern appeal. So we chose the color, Almond.