Gunners SC
User experience focused website for a large soccer club and fan store
- Client
- Gunners SC
- Industry
- Sports
- Year
- 2024
- Discipline
- Marketing Site
Results
Overview
Gunners Soccer Club was founded to nurture young athletes and instill a passion for soccer while promoting sportsmanship, teamwork, and personal growth. With a focus on fostering both skills on the field and character off the field, the club has become a trusted name in developing future soccer stars and creating lifelong memories for players of all ages. From dedicated coaching staff to comprehensive training programs, Gunners SC empowers players to achieve their full potential.
Approach
Our approach centered on creating a professional and user-friendly website that captures the spirit and mission of Gunners Soccer Club. By incorporating streamlined navigation and engaging visuals, we showcased their programs, camps, and soccer community in an easily accessible format. The design prioritizes functionality and clarity, ensuring that prospective players and their families can quickly explore opportunities, join programs, and connect with the Gunners community.
Outcome
Traffic rose 89% in the first six months, monthly user traffic is up 93%, and website inquiries increased 71%.
Art Direction
The branding reflects the energy and professionalism of Gunners Soccer Club, using a bold blue, black, and white color palette to echo the essence of soccer. The Oswald font for headings brings a strong and impactful feel, while Roboto ensures clean readability for body text. Together, these elements create a modern, minimalistic aesthetic that celebrates the club’s dedication to excellence on and off the field, attracting both players and supporters to be part of their journey.
Direction
Palette
Typography
Inside the build
Programs, not brochures
ID sessions, tryouts, camps and MLS GO each get a page with dates, venues and a form or registration link.
Registration through PlayMetrics
Rosters, sign-ups and payment stay in the club's platform; the site links straight in.
Fan store
A WooCommerce shop with WooPayments carries 32 branded apparel products.
Delivered
Selected screens
